Friday, 1 June 2012

Typography

Typography is the name of art and technique of arranging letters to see the image and either make a visible language. This involves the choice of letter style, size, line length and adjusting the spacing between groups of letters. The same letter can convey an important message. In modern times, typography was used to traffic in the film, television and online broadcasts to add emotion. Typography is performed composers and typographers, graphic designers, art directors, artists creating comics, graffiti artists and office workers. Until the digital era, typography was a specialized profession, but now because of modernity'' Typography is now something everybody does it. " In the contemporary use of typography covering all aspects of design and application letters. These are:
composition and type design, writing and calligraphy, graffiti, insriptional and architectural lettering, design posters and other lettering scale, business communications and promotional collateral, advertising, typography wordmarks and logos, labels on maps, the kinetic typography in motion pictures and television, a component of modern poetry, the construction industry, household appliances, pens and watches and many other.




Typography has spread to a wider guard, located on the Internet, mobile phones and LCD screens, hand held video games. In traditional typography are four principles: repetition, contrast, proximity, and alignment. In traditional typography, text is to create a clear, consistent, eye catching and satisfying outcome without consciousness of the reader. Simple distribution of typeset material is aimed at producing clarity and transparency.
Colour is the overall detail ink on the page, text layout, tone or colour of matter, the interplay of text with white space page and other graphic elements combine to give a specific meaning which wanted to be obtained.

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